Press: Chrysler will remain committed to minority dealers.(NADA Daily)(Brief article)

Byline: Arlena Sawyers

Chrysler LLC will maintain a commitment to minority dealers as it reduces the number of stores in its dealer network, a top executive said.

Chrysler co-President Jim Press told members of the Chrysler Minority Dealer Association that Chrysler must move beyond its traditional buyers in Detroit and other Midwestern manufacturing markets. That means Chrysler needs a diverse dealer body, he says.

"The key element is to make sure the dealer organization in our own company represents the customer base we should be moving'' toward, Press said in his keynote address to the …